Guides
A closer look at your watches.
Practical guides to identifying a watch, finding its reference and keeping a collection you can come back to.
How to identify a watch from a photo
Find a watch’s brand, model and possible reference from a photo. Learn which details to capture and what to do when the first match is wrong.
Watch reference numbers, explained
Understand the difference between a watch’s model, reference, serial number and caliber, and where to look before confirming an identification.
How to keep a watch collection record
Track the watches you own and spot, keep references and notes together, and use daily wear history to see what you actually reach for.