Loading photoThe watch spotting app
What watch is that?
Photograph the watches you spot. Find the details, build your Index and earn badges along the way.
Try spotting a watchWatch identifier
Loading photo- 01Take a photo
- 02Meet the watch
- 03Keep the discovery
About this demo
Try seven example watches. The results are predetermined and the photographs are original illustrations. This demo does not use your camera or identify an upload. App results and processing times vary. Watch portraits are separate from identification.
From everyday favourites to grails.
Find the brand, model and, when the details are clear, the reference. Vintage or modern, quartz or mechanical.
A few of the makers you can spot.
Swipe or use the left and right arrow keys to explore. Automatic motion stops when you interact.
Your watch box is only the beginning.
A Cartier at the next table. A Seiko in a shop window. Keep the watches you notice, alongside the ones you own.
Earn badges for your discoveries.
Work towards maker and discovery badges. Choose your favourites for your profile.
Your watches, all in one place.
Watch collection app
Your private Index
The watches you own and the ones you spot, with photos, references and notes. Your Index stays private.
Studio portraits
Reference creates a studio portrait after identification. It may arrive later. Your original photograph stays in Your photos.
Add your collection
Select several watch photos at a time, or enter the details yourself. Review your selection before adding it to your Index.
Daily wear
Log today’s watch. Look back at what you wore, and see which of your watches gets the most wrist time.
Watch stories
Get to know the maker, the model and, where available, the story behind the reference.
Easy corrections
Not the right match? Add another photo or correct the brand, model or reference yourself.
Community
Talk watches.
Share a wrist check, ask a question and follow the collectors whose watches catch your eye.
Watch communityShare a watch
Post a wrist check or another watch photograph, with a caption if you like.
Follow other collectors
Explore recent posts and see the latest from collectors you follow.
Compare notes
Ask a question, talk straps and servicing, or reply to a discussion.
Your Index stays private. You choose what to share.


Reference Pro
For the watches you keep.
- Purchase and service records
- Your own watch values
- Monthly wear summaries
- More identifications and watch portraits
Set your own private values. View the current price and included allowances in the app.
A few things to know.
Do I have to own a watch to save it?
No. Save watches you spot as well as watches you own. They stay distinct in your Index. Daily wear is for your own watches.
Can Reference find the exact reference?
When the photo and supporting evidence are clear enough. Similar references can look almost identical, so some watches need another view. You can always correct a result.
Does spotting a watch share it publicly?
No. Your Index is private. Sharing a wrist check is a separate choice, and only the photograph and text you select become public after moderation.
Can I use a photo from my library?
Yes. Imported photos can be saved in your Index. New camera-based discovery achievements count eligible captures taken through the app.
Next time, you’ll know.
Reference for iPhone is coming to the App Store. Explore how spotting works in the interactive demo.