The watch spotting app

What watch is that?

Photograph the watches you spot. Find the details, build your collection and earn badges along the way.

Get ReferenceWatch identifier
A watch catches your eye
Rolex Submariner · 124060 on a wrist, an illustrative photographLoading photo
Take a photo
  1. 01Take a photo
  2. 02Meet the watch
  3. 03Keep the discovery
Interactive demo · Example results3 watches spotted
Choose a watch to spot
About this demo

Try seven example watches. The results are predetermined and the photographs are original illustrations. This demo does not use your camera or identify an upload. App results and processing times vary. Watch portraits are separate from identification.

From everyday favourites to grails.

Find the brand, model and, when the details are clear, the reference. Vintage or modern, quartz or mechanical.

A few of the makers you can spot.

Swipe or use the left and right arrow keys to explore. Automatic motion stops when you interact.

Your watch box is only the beginning.

A Cartier at the next table. A Seiko in a shop window. Keep the watches you notice, alongside the ones you own.

Earn badges for your discoveries.

Work towards maker and discovery badges. Choose your favourites for your profile.

Your watches, all in one place.

Watch collection app
Reference Collection screen showing example watch portraits and the Collection, Spot and Community tabs
Your collection · Example collection · English interface

Your private collection

The watches you own and the ones you spot, with photos, references and notes. Your collection stays private.

Studio portraits

Reference creates a studio portrait after identification. It may arrive later. Your original photograph stays in Your photos.

Add your collection

Select several watch photos at a time, or enter the details yourself. Review your selection before adding it to your collection.

Daily wear

Log today’s watch. Look back at what you wore, and see which of your watches gets the most wrist time.

Watch stories

Get to know the maker, the model and, where available, the story behind the reference.

Easy corrections

Not the right match? Add another photo or correct the brand, model or reference yourself.

Community

Talk watches.

Share a wrist check, ask a question and follow the collectors whose watches catch your eye.

Watch community

Share a watch

Post a wrist check or another watch photograph, with a caption if you like.

Follow other collectors

Explore recent posts and see the latest from collectors you follow.

Compare notes

Ask a question, talk straps and servicing, or reply to a discussion.

Your collection stays private. You choose what to share.

Community guidelines
Reference Community showing example watch posts
Community · Example content · English interface
Grand Seiko Snowflake · Ref. SBGA211
Grand Seiko SBGA211

Reference Pro

For the watches you keep.

  • Purchase and service records
  • Your own watch values
  • Monthly wear summaries
  • More identifications and watch portraits

Set your own private values. View the current price and included allowances in the app.

Get Reference

A few things to know.

Do I have to own a watch to save it?

No. Save watches you spot as well as watches you own. They stay distinct in your collection. Daily wear is for your own watches.

Can Reference find the exact reference?

When the photo and supporting evidence are clear enough. Similar references can look almost identical, so some watches need another view. You can always correct a result.

Does spotting a watch share it publicly?

No. Your collection is private. Sharing a wrist check is a separate choice, and only the photograph and text you select become public after moderation.

Can I use a photo from my library?

Yes. Imported photos can be saved in your collection. New camera-based discovery achievements count eligible captures taken through the app.

Guides

A closer look at your watches.

All guides
ReferenceSpot, collect and talk watches.

Next time, you’ll know.

Keep Reference close for the next watch that catches your eye.